Oberflacht
Handcrafted sculptural candles sold through high-end design and fashion shops, with plans to grow abroad.
- Problem
- Finding new high-end shops that would suit the brand meant researching every one by hand.
- What I built
- A research system that finds shops that already stock brands like theirs, checks each one, and returns a ranked list with the reasons. The list keeps itself up to date, and an interactive map shows which brands sit in which shops, so new leads come from brands they already sit alongside.
- Result
- More high-end shops now stock Oberflacht’s candles.
The stockist map, with the names taken off: 119 shops and 233 brands, joined where a shop is known to carry a brand. Filled: current stockists. Ringed: shops the system found that the owner has said yes to. Hover over or tap any dot to see who sits alongside whom.